In 2001, artist Ronit Furst grew frustrated with bland eyewear—so she hand-painted her own. The response was instant. With her husband Ehud Bibring, she launched Art Optic Ltd., pioneering handcrafted, painted acetate frames.

No flashy ads, no celebrities—just bold, wearable art that found its audience organically. Today, their sons lead the brand as it graces 1,000+ boutiques worldwide.

A true family affair (even Freud the factory dog joins in), Ronit Furst remains uniquely artistic, fiercely independent.